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Valuation types explained

Watch valuation versus insurance appraisal

A watch valuation and an insurance appraisal answer different questions. A direct-purchase valuation estimates what a buyer can offer for the exact watch now, while an insurance appraisal commonly estimates the documented cost of replacing it through an appropriate retail market.

7 minute readPublished by Lost WatchesAustralia
Yellow-gold Audemars Piguet perpetual calendar on a brown leather strap

What does a direct-purchase valuation mean?

A direct-purchase valuation considers what a professional buyer can pay for the watch after allowing for authentication, preparation, resale costs, stock time and market risk. It is specific to the submitted reference, configuration, condition and accessories.

Your quote is based on the submitted details and photographs, with routine ownership and authenticity checks after acceptance. It is not a retail or insurance replacement value.

What does an insurance appraisal mean?

An insurance appraisal is prepared to support a policy and may estimate the cost of replacing the watch in a defined retail market. The insurer may require particular wording, photographs, credentials, update intervals or evidence of ownership.

A high replacement figure does not mean a dealer or private buyer will pay that amount. Confirm the insurer’s requirements before commissioning a report.

Why can the figures be far apart?

Retail replacement, private-sale expectations and direct-purchase offers include different costs, timelines and risks. They may also use different evidence: a policy document can be based on replacement availability, while a buyer must account for the watch’s current physical condition.

Compare figures only when their purpose, date, currency, tax treatment and assumed condition are clear.

Which valuation should I request?

If you want to sell, request a current direct-purchase assessment. If you want to insure the watch, ask your insurer what appraisal it accepts. For an estate, family agreement or legal purpose, obtain the type of independent advice required for that situation.

One document should not be reused for every purpose merely because it contains a large number.

A quote is specific to the watch.

Guide content is general information. A direct-purchase quote is based on the details and photographs you provide. If a material difference is found, we contact you before any change is made.

Apply the guide

Show us your exact watch.

Send clear details and photographs to request a no-obligation direct-purchase quote.

Request a direct-purchase quote