How to photograph a watch for valuation

Prepare the scene

Place the watch on a clean, neutral surface near a window. Use indirect light; harsh sun and flash create reflections that hide the dial and case. Wipe loose fingerprints with a clean microfibre cloth, but do not polish the watch or use chemicals.

Use the main rear camera on your phone, tap the watch to focus and keep the full watch inside the frame. Avoid portrait-mode blur and filters.

The essential photograph set

A complete first set shows identity, configuration and condition. Take more than one image if glare covers important details.

• Dial straight-on with hands clear of logos and date
• Case from the left and right sides
• Caseback
• Bracelet or strap laid out
• Clasp open and closed
• Reference details or paperwork
• All boxes, papers, links and accessories together

Show condition honestly

Add close-ups of scratches, dents, chips, bracelet stretch, strap wear and damaged accessories. Showing visible issues from the beginning helps the buyer provide the most accurate quote.

If the watch is not running or a function is faulty, state that in the written description; a still image cannot show mechanical behaviour.

Protect sensitive details

Send photographs directly to the buyer through a private form. Do not publish a complete serial number. You can mask part of a serial in general images and provide the full detail privately when required.

Check the background for documents, addresses, faces, keys or other valuables before uploading.

Common photo mistakes

Avoid screenshots, compressed social-media images, photographs taken through plastic, extreme close-ups with no context and images copied from another listing. The buyer needs to assess the actual watch in your possession.

If one detail is difficult to capture, submit the rest and explain what is missing. The team can request a specific follow-up photograph.