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Start with identity
Provide the brand, collection, model, reference and approximate year if known. Warranty cards, service invoices and caseback markings can help distinguish similar versions.
Do not publish a complete serial number. Sensitive digits can be shared privately if required for identification or inspection.
Describe condition without sales language
State whether the watch runs, winds, sets and performs its complications. Mention scratches, chips, dents, moisture concerns, missing links, engraving, aftermarket parts and known service needs.
Terms such as mint or excellent are subjective. Photographs and factual descriptions are more useful.
Photograph a complete set
Include the dial, case sides, caseback, crown, pushers, bezel, bracelet or strap, clasp and visible reference details. Photograph box, papers, spare links, straps and service records together.
Use indirect daylight, a clean background and sharp focus. Do not apply filters that hide colour or surface condition.
Add practical transaction information
If you accept a quote, your postcode is collected on the secure acceptance page so the team can arrange a DHL collection or Toorak handover. Explain if the watch belongs to an estate, company or another owner so authority requirements are understood before completion.
An ideal price can be included, but it should not replace the underlying details. Your quote is based on the information and photographs you submit. If a material difference is found after acceptance, the team contacts you before any change is made.
Guide content is general information. A direct-purchase quote is based on the details and photographs you provide. If a material difference is found, we contact you before any change is made.